Business is both found and done online, ecommerce having just scratched the surface. Your domain name drives your online presence and profitability. Digital enables convenience and visibility from anywhere in the world.


Domains have been available for over two decadesa lot of .coms are taken. By no means are all the good ones gone! With some imagination and research, you can still find a diamond in the rough. Effective domains are memorable, unique, relevant, and easy to share.


Domain slogans are powerful for advertising campaigns or as an alternative to .net websites. Almost every ad campaign has a web presence behind it, often using a URL that matches its slogan.


Exact match, keyword and descriptive domains relating to a product or service (say what you do) reflect leader in your space. Two-word domains can be better than one when more specific, vs. too general. Off-the-wall names are original, however new company name recognition can be challenging. A good slogan along with it can make it relative.

Dot com is the global standard. It captures greater market share and, depending on use, is almost always first choice if available. New generic top-level domains, nTLDs, in some cases can be very suitable and shouldn't be overlooked.


Digital spaces are gateways, communication initiated on the web can expedite effective traditional communication (in person). Websites increase awareness, engagement and drive new business. They're the face of almost every company and the first place people go to learn more. Even apps need a home on the Internet.


It takes a lot of work to differentiate, a great domain will set you apart. Whether starting a small company or creating a global one, targeting locally or hitting the masses, your domain name is your digital identity and competitive advantage.


Turning an idea into action, going from a business to a brand, starts with a domain name. Domains have unlimited potential and long-term value. They're digital properties and business assets—your most valuable business asset.


By integrating trending technology advancements online, such as AI, machine learning, augmented and virtual reality, bots or IoT, companies are able to elevate user experience and better compete. Everyone has access to these technologies, whether company or individual. Leverage a domain with video and change your hustle. By blending any one of these interactive tools into a mobile-friendly website, companies can learn more about their customers, target market and more. The sky is the limit with one great domain, endless possibilities.


Digital investments vs. technology investments: Companies invest millions of dollars in necessary infrastructure solutions that are either replaced or displaced every few years as newer technologies and innovations emerge. By route of a company domain, it's website or email, is how people buy. Domains appreciate over time, and don't need to be replaced unless for an upgrade, a new campaign, or renaming.


There is no shortage of online users or IP traffic growth from mobile devices. The Internet is growing with more video, online shopping, mobile commerce and social selling. As it becomes more in demand and more crowded with fewer .com choices, new generic domain extensions are coming to market. One of the best ways to use these is for customized short links (social media).


Geographical domains featured include the new TLD .TOWN, specifically town dot town. Towns are quaint, close-knit communities in which something makes them unique. The mobile web can bring a small town to life, creating a glimpse into the town experience from anywhere in the world. Every town.COM has been long-time registered. .TOWN is the opportunity for early adopters.


The World Wide Web was invented in 1989 (publicly available in '91). Domain names first came to use through the Domain Name System in 1983, the first domain name registered in 1985. Since then, the Internet has been a unifier of people, companies and online networks. Imagine what the world will be like in the next five, ten, 20+ years!



Tips and insights for domain do's and don'ts:


- Grab your children's names (firstlast .com) for an early start on their digital future


- Don't register a domain that has trademarked terms


- Get 'your town' dot town (great time to capture a domain with much potential, do research first)


- Don't cybersquat


- Take advantage of what .com opportunity is available today