DOMAINS ARE YOUR MOST VALUABLE BRAND ASSET.
BLANKET THE MARKET
In today's digital era, your domain name drives your online presence and company revenue. It's your Internet identity. Websites are the face of (almost) every business and the first place people go to learn more.
Domains have been available for over two decades and a lot of .com’s are taken. By no means are all the good ones gone! With some imagination and research, you can still find a diamond in the rough.
Effective domains are memorable, unique and relevant. Geographical names can be used to target specific regions. Domain slogans are powerful for advertising campaigns or as an alternative to .net websites. Almost every ad campaign has a web presence behind it, often using a URL that matches its slogan.
Key words relating to your product/service and that say what you do reflect 'leader' in your space.
Dot-com is the global standard. Depending on use, first choice is usually .com. It captures
greater market share and is often a one-time opportunity. Like the other extensions, there's only one of its kind is available. The new top-level domains, TLDs, can be very fitting and
shouldn't be overlooked.
Whether starting a small company or creating a global business, it takes a lot of work to differentiate. A great domain name will set you apart. They have unlimited potential and will only increase in value. Domains are digital properties and business assets—your most valuable business assets.
THE INTERNET CONTINUES TO BOOM
There is no shortage of online users or IP traffic growth from mobile devices, the Internet continues to boom. As it became more crowded with fewer .com choices,
new domain extensions (gTLDs) were brought to market.
Did you know? The World Wide Web began in 1991, and the Internet was approved for commercial use in 1995. Since then, it’s been a unifier of people, companies and online networks. Imagine what the world will be like in the next five, ten, 20+ years!
DOMAIN INVESTMENT TIPS
Insight for do's and don'ts:
- Grab your children's names (first/last) for an early start on their digital future
- Don't register a domain that has trademarked terms
- Don't cybersquat
- Take advantage of what .com opportunity is available for you today