DOMAINS ARE YOUR MOST VALUABLE BUSINESS ASSET
It takes a lot of work to differentiate, a strong domain provides credibility and will set you apart. Whether starting a small company or creating a global one, targeting locally or hitting the masses, your domain name is your digital identity and competitive advantage.
Business is found and done online, ecommerce having just scratched the surface. Your domain name drives your online presence and profitability. Digital enables convenience and visibility from anywhere in the world.
Domains have been available for over two decades—a lot of .coms are taken. By no means
are all the good ones gone! With some imagination and research, you can still find a diamond in the rough. Effective domains are memorable, unique, relevant, and easy to share.
Domain slogans are powerful for advertising campaigns and as primary domains, an alternative to .net. Almost every ad campaign has a web presence behind it, using a URL that matches it's slogan. Exact match, keyword and descriptive domains relating to a product or service (say what you do) reflect leader in your space.
Two-word domains can be better than one when more specific. Off-the-wall names are original, however new company name recognition can be challenging. A great slogan along with it can make it relative.
Dot com is the global standard. It captures greater market share and, depending on use, is almost always first choice if available. New generic top-level domains offer creativity and multi-purpose.
spaces are gateways, communication initiated on the web can expedite effective traditional communication (in person). Websites increase awareness, engagement and drive new
business. They're the face of almost every company and the first place people go to learn more. Even apps need a home on the Internet.
Turning an idea into action, going from a business to a brand, starts with a domain name. Powerful domains have unlimited potential and long-term value. They're digital properties and business assets—your most valuable business asset.
DIGITAL TRANSFORMATION & WEBSITES
Websites paint a picture and message a clear value proposition. The right domain will take people, new customers, to a site in which they may not
otherwise have known about. The right domain is often unique and easy to find. With the right domains, companies can blanket the market.
By integrating trending technology advancements—AI, machine learning, augmented and virtual reality, bots or IoT—companies are able to elevate user experience and better compete. Everyone has access to these technologies, whether
company or individual. Leverage a domain with video and change
your hustle. By blending any one of these interactive tools into a mobile-friendly website, companies can learn more about their customers, target market and
more. The sky is the limit with a solid domain.
Digital investments vs. tech investments: Companies invest millions of dollars in necessary infrastructure solutions that are either replaced or displaced every few years as newer technologies and innovations emerge. By route of a company domain, it's website or email, is how people buy. Domains appreciate over time and don't need to be replaced unless for an upgrade, a new campaign, or renaming.
THE INTERNET CONTINUES TO BOOM
There is no shortage of online users or IP traffic growth from mobile devices. The Internet is growing with more video, online shopping, mobile commerce and social selling. As it becomes more in demand and more crowded with fewer .com choices, new generic domain extensions are coming to market. A couple ways to use these is for customized short links (social media) or as a domain hack.
Geographical domains featured here include the new TLD .TOWN, specifically town dot town. Towns are quaint, close-knit
communities in which something makes them unique. The mobile web can bring a small town to life, creating a glimpse into the town experience from anywhere in the world. Every town.COM has been long-time registered. .TOWN is the opportunity for early
The World Wide Web was invented in 1989, publicly available in '91. Domain names first came to use through the Domain Name System in 1983, with the first domain name registered in 1985. Since then, the Internet has been a unifier of people, companies and online networks. Imagine what the world will be like in the next five, ten, 20+ years!
DOMAIN INVESTMENT TIPS
Tips and insights for domain do's and don'ts:
- Grab your children's names (firstlast .com) for an early start on their digital future
- Don't register a domain that has trademarked terms
- Get 'your town' dot town (great time to capture a domain with much potential, do research first)
- Don't cybersquat
- Take advantage of what .com opportunity is available today