DOMAINS ARE YOUR MOST VALUABLE BRAND ASSETS.
BLANKET THE MARKET
The new world is in the cyber world, it's completely gone digital. Business is both found and done online, ecommerce having just scratched the surface. Your domain name drives your online presence and profitability. Digital enables convenience from anywhere in the world.
Domain names have been available for over two decades—a lot of .coms are taken. By no means are all the good ones gone! With some imagination and research, you can still find a diamond in the rough. Effective domains are memorable, unique, relevant, and easy to share.
Domain slogans are powerful for advertising campaigns or as an alternative to .net websites. Almost every ad campaign has a web presence behind it, often using a
URL that matches its slogan.
Keyword domains relating to a product or service (say what you do) reflect leader in your space. Off-the-wall names are original, however new company name recognition can be challenging. A good slogan along with it can make it relative.
Dot com is the global standard. It captures greater market share and, depending on use, is almost always first choice. New top-level domains, generic TLDs, in some cases can be very fitting and shouldn't be overlooked.
Communication initiated on the web can expedite effective traditional forms of communication (in person). Websites increase awareness, spark engagement and
drive new business. They are the face of almost every company and the first place people go to learn more. Even apps need a home on the Internet.
It takes a lot of work to differentiate, a great domain will set you apart. Whether starting a small company or creating a global one, targeting locally or hitting the masses, your domain name is your Internet identity and competitive advantage.
Domains have unlimited potential and long-term value. They're digital properties and business assets—your most valuable business assets.
LET'S TALK TECHNOLOGY
By integrating technology advancements into website platforms, such as AI, machine learning, augmented reality, bots and IoT, companies are able to elevate user
experience and better compete. Business gets done faster, more creatively and more efficiently.
Digital investments vs. technology investments. Technology high turn-over is a fact of life. Companies invest millions of dollars in solutions that are either replaced or displaced within a couple years, only to be repeated as new technologies and innovations emerge. Domains, your most valuable brand asset(s), are for the long term and go up in value. They don't need to be replaced unless for an upgrade or a change in name occurs.
THE INTERNET CONTINUES TO BOOM
There is no shortage of online users or IP traffic growth from mobile devices. The Internet continues to boom with mobile commerce and social selling. As it becomes
more crowded with fewer .com choices, more generic domain extensions are coming to market. One of the best ways to leverage these is for customized short links (social media).
The World Wide Web began in 1991. The Internet was approved for commercial use in 1995. Since then, it’s been a unifier of people, companies and online networks. Imagine what the world will be like in the next five, ten, 20+ years!
DOMAIN INVESTMENT TIPS
Tips and insight for domain do's, don'ts:
- Grab your children's names (first/last .com) for an early start on their digital future
- Don't register a domain that has trademarked terms
- Don't cybersquat
- Get 'your town' dot town (great time to capture a domain with much potential, do research
- Take advantage of what .com opportunity is available today, then make it amazing